My content creation strategy: getting detailed
Yesterday I talked about the basics of how to get started on a Daily Content Creation strategy. Today I'll describe some of the things I do now as part of my strategy to keep the ideas flowing, maintain my sanity, and keep it fun.
Notice the details
I pay attention to small details in my environment. If you look closely, you'll start to notice small bits of beauty all around you. There is so much beauty in the mundane that we gloss over every day.
Write everything down
Even the ideas that seem silly or outrageous. I keep a list on my phone called "blog ideas" that I can reference anytime. You could also make audio notes with a recording app on your device.
Plan a series
There are tons of ideas on social media for this, like #FollowFriday, #WellnessWednesday, #ThirstyThursday. Just google Days of the Week Hashtags. I'm going to do a follow Friday of sorts. Every week I'm going to pick an artist that I love and do a write up about them and include some of their work and links to where you can find them online. Posts like this are formulaic and easy to do if your feeling uninspired.
Surround yourself with creative, positive people
If you can do this in real life that would be epic. But if you can't, there are amazing groups online. I've found a few communities online that offer me similar support and encouragement to in-person group support. The ones I love are Dave Brosha Workshops, Offbeat, #NoSmallCreator, and the private group we have for participants in the Evolution workshop I attended. It's not quite the same as meeting face to face, but its a pretty darn good substitute.
Build a buffer
When you have some time, create or plan, several posts at once. I spent a day last week writing 5 blog posts in one day. This means if I don't have the time to fully flesh out a new idea, I can still post something every day.
Do more, more, more
the more you do it, the easier it gets, the more your skills improve, and the more fun it becomes. When I first started doing daily photos it seemed like a huge chore. It didn't take long before it became a habit, and now its so ingrained I don't even think about it, I just do it.
Don't over-think it
One of the things I believe in most strongly is done is better than perfect. Perfectionism will paralyze you. It also won't improve your skills. Write it, shoot it, film it, edit it, post it. Don't give yourself time to overthink it, just get it done and hit that upload button. Perfect doesn't exist. Hard work beats talent every day (Thanks for that one, Dave.) Case in point: this blog post is definitely not as organized or as polished as I'd like it to be, but it's going up anyway because done is better than perfect.
Last but not least, once you're into a groove of regular posting, start asking yourself this every day: How can I add value to someone's life today?
If you can help someone else with your content you will feel great and be even more motivated to post. It doesn't have to be a big thing. But if someone along the way says "I really enjoy your photos!" it goes a long way to making creation feel less like a chore and more like fun. And at the end of the day, that's what it should be, fun. If you're not enjoying what you're doing, try something new.