My content creation strategy: getting started.


As a daily blogger, it can be a challenge to come up with creative content every single day. For a long time, I've looked at people who create content daily and been completely dazzled. I'd assume they were mythical unicorns with lots of money, perfect health, and staff to handle all the daily life tasks that seem to get in the way of creativity.

Spoiler alert: they're not. Not all of them anyway.

As I've thought more about this recently I realized that many of us already create content daily. If you regularly post on Instagram, Twitter, Facebook, or Snapchat, you are creating content. Many people do this multiple times per day without even thinking about it. I realized I've been doing this for 3 years with my daily photography. Thinking about the big picture of creating daily can be intimidating. But if you break it down into tiny steps, it becomes significantly easier.

Here are four things to think about if you want to get started creating content daily.

24 hours

Recently I've found a few different creative communities and creators that encourage daily creation. They all regularly remind each other of one thing: as cliche as it is, we all have 1,440 minutes in a day. Sure, there are some people who have the privilege of having more minutes free than you do. But there are also people who are significantly busier than you that still manage to create daily. You probably spend 5 minutes per day mindlessly scrolling through Facebook. Before you start that, put 5 minutes on the timer and create something.

Start small

Commit to creating 1 piece of content per day, or even per week. Whether that's a photo, a sketch drawing, a 5-second video, or whatever other creative thing you do. Then, creating 1 thing per day for a week. Then for two weeks. Then for a month.

Reward yourself

If you make it through your first week of creating, treat yourself with something you enjoy!

Your perspective

It may seem like everyone has written about the exposure triangle, how to braid a daisy chain, and how to get start underwater basket weaving. But you haven't. No one has read your explanation. Not everyone understands or connects with the way that So-and-so Subject Matter Expert has written about it. Someone trying to learn something may connect better, and finally understand, when they read what you have to say. Also, teaching what you know is one of the best ways to cement your own understanding of it. You may not be an expert, but you definitely have some knowledge about something.

Check back tomorrow for part 2 where I’ll dig into a little more specific things I do now as part of my content creation strategy.